About

Initiate Media was founded from one print magazine.
In 2003 a newly-married husband and wife team acquired Alive magazine, at the time Australia’s leading Christian magazine. 

Initiate Media is a leading independent Christian media company, operating in the US, UK, Australia and New Zealand. As a non-denominational organization, we seek to make God famous – and relevant – throughout the world.

Initiate Media produces a range of media products and services to achieve our vision. Our staff are based across four countries and are all focused on our goal of producing ‘world’s-best’ media, with the aim of spreading the word of God globally.

Our history

Initiate Media came into existence in May 2003, acquiring what was at the time Australia’s leading non-denominational Christian magazine: Alive magazine. This was quickly followed up with the acquisition of Christian Woman magazine, the acquisition of the Christian Business Directory, owned and published by Hillsong, and with a further strong of acquisitions and launches, we quickly became the southern hemisphere’s leading Christian publisher.

The future

Over the years we have developed a range of print and digital media products, successfully navigating the difficult transition from being a print-based publishing company, into becoming a digital first media company.

In this current age Initiate Media sees the majority of its revenues flowing from its agency and services businesses. We build websites, apps, and provide publishing and print management services to authors, churches, businesses and non-profits globally.

While we are a digital first company, our services business sees millions of print units dispatched globally each year.

The Internet, including technology like iPads and ebooks, has given media companies the opportunity to open up new markets and areas that were once not possible. With the team we have, coupled with our knowledge and experience in both print and online media, the future has never looked brighter.

Our story in print

Not Business As Usual is the story of how Initiate Media was formed.
To be published in late 2017, Not Business As Usual is a business book and an autobiography, wrapped into one. Matt Danswan, as the founder and CEO of Initiate Media, a global Christian media and advertising company, shares his personal story of his business path, and the God lessons learned along the way.