Sponsored Content

As the advertising market continues to change, and as advertisers move away from straight display advertising to rather telling their story, Sponsored Content is the key way that we can help you achieve this. In today’s digital world, native is taking the advertising marketplace by storm.

View our Sponsored Content media kit

Native advertising (Sponsored Content) is a concept that gained traction in the digital ad industry in the last few years. It refers to digital ad formats that integrate more seamlessly (yet transparently) into website aesthetics, user experiences and/or editorial in ways that offer more value to both advertisers and readers. Put simply, native ads follow the format, style and voice of whatever platform they appear on.”
Dan Greenberg, IAB Native Advertising Task Force leader

Sponsored Content provides great perception and high ad effectiveness by integrating your message directly into the content platform, meaning you are connecting with your reader via editorial, as opposed to traditional advertising.

This leads to increased brand awareness, plus allows you to use your message to more clearly engage with the reader what it is that you do. It might be a mission/charity with editorial on how their organization has effected change; it may be a college or university using editorial to show the career path that one of its former students went down; it might be a publisher or studio with an interesting article/interview with an author or member of their cast.

Initiate Media is well placed to help you create the right message. We also have journalists on hand for if you need a hand to tell your story. In any case we will work with you to place your organization’s message in front of the right audience at the right time.

View our Sponsored Content media kit

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