Not Business As Usual

The power of doing business and life in an unconventional way…

NOT Business As Usual is a business book and autobiography, wrapped into one. The founder and CEO of Initiate Media, a global Christian media and advertising company, shares his personal story of his business path, and the God lessons learned along the way.

Growing up wanting to be a professional surfer, he felt the call away from the ocean to business in his late teens. While there was always the desire to do something for God, certainly being in Christian media was never a desire.

However when he entered the Christian marketplace and God unveiled a seeming unattainable, debt-free vision, it was one that caused him to work closely with his Creator to work out how to bring it to pass.

NOT Business As Usual is not your textbook-style business book, but rather focused on helping Christians in business – as well as anyone who wants to achieve something great – find the ‘God way’ for their life. So if you’re looking for a different perspective on doing business or life, this book may just change your life.

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NOT Business As Usual is published by Ark House.

“NOT Business As Usual” perfectly describes Matt and his approach to life and business. As long as I’ve known Matt I’ve seen him display out-of-the-box thinking, mixed with God-seeking wisdom and as a result he and his amazing wife / business partner Nicole have built not only a great business, but also enviable lives. He and Nicole live well balanced, Christ-centered lives and are great examples of Christians who choose to succeed in all they do and be blessings to all they meet.

I believe this book will be a great blessing to anyone called into business and those seeking an alternative to the ‘cookie cutter’ business models employed by most.

Christian McCudden – Lead Pastor, C3 Noosa

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