Which Christian and Initiate Media join forces

FAITH NEWSWIRE – Initiate Media has announced a joint venture with whichchristian.com.au, Australia’s leading printed guides publisher.

Whichchristian.com.au has been in the Christian marketplace for 20 years. Its print guides have been the preeminent magazines for connecting Christians with Australian Christian schools, colleges and missions. However as the market moves away from print, whichchristian.com.au is re-directing its focus to online search.

Rod Heard, Managing Director of whichchristian.com.au, said: “Which Christian and Initiate Media have been active in the Christian space for many years. Although Matt and I have had a number of conversations about working together, it has not been until the last few days that the pieces have suddenly fallen into place.

“We’re looking forward to being able to combine to continue to publish information about Christian organizations very effectively online.”

Matt Danswan, CEO of Initiate Media, commented: “The publishing world is changing at record pace, and I believe the strong brand whichchristian.com.au possesses, coupled with the strong network of websites and traffic we can bring to the site, make this a perfect fit.

“Rod and I have had informal discussions over the last few years, and it has just been a matter of waiting for the right time to come together. The time is now, and so this is an exciting result for not only our advertisers, but also Australian Christians looking for quality Christian organisations.”

For more information visit www.whichchristian.com.au.